HELM HELM is a yacht charter company that provides sailing experiences to places like Greece, Croatia and the British Virgin Islands. They offer everything from bareboat and skippered charters to fully crewed yachts, providing clients with customized vacation planning.

CHALLENGE HELM’s existing website and booking system were outdated and lacked the user-friendly experience. Customers found it difficult to browse yachts, check availability and customize their trips, which lead to drop-offs and need of manual inquiries. To fix that, company needed a new, interconnected system consisting of new website and two web apps - one for users looking to charter yachts and the second for brokers to manage the back-end.

SOLUTION My team mapped out the existing systems, built a new structure and designed a complete package with a smooth UX and modern UI. Key features include: advanced yacht search with easy-to-use filters, both automated and manual booking options, a detailed yacht page with real-time availability, and simple forms for quotes and inquiries. The design also focuses on storytelling, showcasing stunning destinations and unique experiences to help drive conversion up. The client saw surge in the bookings after the redesign and invested additional fundings into further development of the platform.

MY ROLE I led the product design for client-facing app and developed the design system for it. I also helped as a supporting designer on website and broker app and oversaw the visual direction of the brand.

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HELM HELM is a yacht charter company that provides sailing experiences to places like Greece, Croatia and the British Virgin Islands. They offer everything from bareboat and skippered charters to fully crewed yachts, providing clients with customized vacation planning.

CHALLENGE HELM’s existing website and booking system were outdated and lacked the user-friendly experience. Customers found it difficult to browse yachts, check availability and customize their trips, which lead to drop-offs and need of manual inquiries. To fix that, company needed a new, interconnected system consisting of new website and two web apps - one for users looking to charter yachts and the second for brokers to manage the back-end.

SOLUTION My team mapped out the existing systems, built a new structure and designed a complete package with a smooth UX and modern UI. Key features include: advanced yacht search with easy-to-use filters, both automated and manual booking options, a detailed yacht page with real-time availability, and simple forms for quotes and inquiries. The design also focuses on storytelling, showcasing stunning destinations and unique experiences to help drive conversion up. The client saw surge in the bookings after the redesign and invested additional fundings into further development of the platform.

MY ROLE I led the product design for client-facing app and developed the design system for it. I also helped as a supporting designer on website and broker app and oversaw the visual direction of the brand.

Next project